Wednesday, March 30, 2016

Creativity

Similar to my stickman series, in 2007, some people used the new media, YouTube, to incorporate modern popular music with classic cartoons. At one point in time, the cartoons were considered products of new media such as the television and various animation devices. Through that once new media, the influence of the Disney dynasty spread around the globe and inspired waves of creativity, most notably in Kanye West who desires to become a contemporary Walt Disney via music and culture. In 2007, amid the massive success of Soulja Boy Tell 'Em's "Crank That," YouTube users married tow worlds to create hilarious videos. Today, nearly ten years later, it's the norm to do mashup videos of popular songs and odd videos. Last year, a series of mashup videos known by the hashtag, BeyonceAlwaysOnBeat, that contained clips of Beyonce's various performances and music videos with several different genres of songs which revealed that Beyonce was always dancing on  beat no matter which song played. This added to the allure of Beyonce and the deserving praise that she receives for her talents. The discovery of this truth about Beyonce's being on beat and providing humor in the merging of "Crank That" and cartoons like Mickey Mouse and Spongebob, are reflections of the creativity expressed through new media.








Source: http://www.nytimes.com/2007/09/24/business/media/24crank.html

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